Though that change was made after nine years, it's not a big leap to imagine The Sims 5 starting out free to download and relying on EA's consistent schedule of DLC for revenue. The Sims 4 base game has been free since last year. Neither of those details are too surprising. EA is expecting some 'ugc' (user-generated content) to be paid for, meaning they are likely planning to let modders and CC creators sell creations to others and take a cut of profit.
The base game will likely be free to own, meaning continued reliance on DLC like expansions, game packs, and kits.Two of the role's primary responsibilities were listed as 'Own Project Rene's in-game marketplace of content and UGC (free and paid)' and also 'Own pricing of all content in this free-to-enter game.' From those two bullets, we can draw a couple of reasonable conclusions for The Sims 5: The Head of Marketplace and Monetization job posting has since been pulled from EA's job portal but was specific to the next major Sims game, currently codenamed Project Rene.